If you are an experienced business person, you know those client meetings are crucial to your work.  Be it selling a service, marketing, or pitching an idea, you cannot afford not to perform well in your client meetings. At times, customers can be tricky, and this is when preparation ...

Many businesses strive to hit $100m in annual revenue, but only a few know how to create marketing campaigns that convert.  The best way to create marketing strategies that appeal to your target audience and cause them to take action is by understanding who you are selling to. When you ...

Being an entrepreneur is one thing, and having global business dreams is a different ball game altogether. The challenges of breaking into a market overseas are unimaginable, but the rewards make it worthwhile. Not surprisingly, countless entrepreneurs try their luck with the idea every year. ...

According to 2021 research by the U.S Bureau of Labor Statistics, 20 % of new businesses fail within the first two years of operation. Many entrepreneurs launch their businesses thinking they will open doors and start making money immediately, only to find that it is more complex than they ...

Are you considering recruiting legal professionals in your strat-up law firm in Canada? We understand that your employees will represent your firm to your clients. It is, therefore, necessary to hire the best talent in the country to provide the best legal services in town.  Lawyers in ...

You stand to gain a lot from the internet of things. But there is a catch. Things are not going to happen for you. You will have to make an effort. You will have to put in a lot of research when choosing the best IoT devices and gadgets for your company. They will impact your productivity, ...

Export is a lucrative domain as it opens immense opportunities for revenue growth and expansion. But newbies often find the prospect daunting because they believe exporting is only for the established players. However, the truth is that the export market has enough space to accommodate new ...

You don’t have to go far. In the year 2019, nearly 2.7 million identity records were exposed online. If your company has a lot of data, you’ll have to try hard to keep it safe and secure from any breaches and thefts. Your data centers, servers, computers, and all your IT professionals work day ...

When you have a new business, it is challenging to convince new customers to buy from you. It is even more complicated when you don’t have a track record to show your work. However, that doesn’t mean you will not grow. Every business, including the big ones, started somewhere. During startup, ...

The role of marketing in every organization plays a critical role in 2022. With digital marketing at the forefront, we cannot afford to push these strategies to the back burner while focusing on operations. As a startup, it may be a challenge to bifurcate time and efforts towards the ...